WHY BRANDS NEED MORE CONTINUITY BETWEEN MARKETING, SALES AND CUSTOMER SERVICE

WHY BRANDS NEED MORE CONTINUITY BETWEEN MARKETING, SALES AND CUSTOMER SERVICE

Why These Departments Must Start Working Together Consumers can tell when a company’s employees are not on the same page. They may get a different answer when they go online, talk to a sales person, and ..
GOOD OR BAD: WHAT KIND OF CHANNEL MANAGER ARE YOU?

GOOD OR BAD: WHAT KIND OF CHANNEL MANAGER ARE YOU?

Most of us sit happily at our desks, convinced our professional world is going just right: clients are happy, team is happy, the bank manager is happy… But wait a second. Are they really happy ..
HOW ARE DIGITAL PUBLISHERS APPROACHING MONETIZATION: 4 KEY TAKEAWAYS

HOW ARE DIGITAL PUBLISHERS APPROACHING MONETIZATION: 4 KEY TAKEAWAYS

When it comes to the digital publishing landscape, experimentation is the new norm. Launching native advertising, paywalls, and affiliate programs—media leaders are seeking ways to transform their engaged, loyal audiences into long-term sources of revenue.  Seeking to counteract ..
RETARGET LOST CUSTOMERS DURING THE HOLIDAY SEASON TO DRIVE SALES

RETARGET LOST CUSTOMERS DURING THE HOLIDAY SEASON TO DRIVE SALES

This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a ..
3 EXPERT TIPS TO MAXIMISE YOUR GITEX SHOPPER 2016 STUDENT SALES FORCE

3 EXPERT TIPS TO MAXIMISE YOUR GITEX SHOPPER 2016 STUDENT SALES FORCE

Gitex Shopper Spring 2016 is here. You’ve made your investments, got your branding sorted and hired your student sales force. You know you have the product strength to blow off competition, but you’re not too sure ..
WHEN SHOULD I DO MARKET RESEARCH IN THE UAE?

WHEN SHOULD I DO MARKET RESEARCH IN THE UAE?

Don’t jump into a new business venture without doing Market Research, because you think you don’t have the budget or are afraid of a negative feedback. Would you drive into the dunes with your eyes ..