🚩 Lead Generation Priorities
Increasing the 💰 Quality of Leads is the top priority for a majority (68%) of B2B professionals, followed by increasing 📉 Lead Volume (55%). This reversal points to a bigger trend toward Quality vs Quantity. Further down the list are goals such as improving the ability to measure and analyze the impact of marketing initiatives (41%) and improving marketing and sales alignment (39%).
Source: @B2B Technology Marketing Community
Process-driven marketing expert headlining field force management, loyalty solutions and all btl branding across MENA
As a marketing professional based out of never-sleeping Dubai for the last 23 years, I know what makes a brand memorable – and it’s not just advertising or discounts. We believe in custom-made below-the-line actions and solutions and we work with top MNCs and regional giants across MENA, engaging with our clients in programmes and processes that are industry-specific, technology-adaptive and just ahead of the curve.
Across our companies, our teams are quick, smart, up-to-date and qualified. That’s why we can think different and act special, ensuring RoI for our clients across our portfolio of services and cities.
We are lucky to be based out of Dubai. Standing in the cross-roads of East and West, this futuristic city is perfect for those who work and those who believe. We do both.
