💰 Estimated to reach $196 billion in revenue by 2022.
🔷 The Birth of Online Gaming
📍 1990s: Online gaming rapidly gains popularity due to the increasing availability of the internet
📍 2003: Digital storefront Steam launches, allowing gamers to buy and review games online
📍 2004: World of Warcraft launches, the first massively multiplayer online (MMO) to eclipse more than 10 million active subscriptions
📍 2007: Online gaming starts shifting to mobile
📍 2009: Minecraft launches and becomes one of the best selling video games in history with 176 million copies sold
📍 2009: Apple announces In-app Purchase feature for iPhone apps
📍 2015: 1.5 billion gamers around the world
📍 2016: Augmented reality game Pokémon Go is launched, generating the most revenue grossed by any mobile game in its first month.
📍 2019: Google releases Stadia, a cloud gaming service that allows gamers to play without a console.
📢 Mobile is the largest gaming platform, producing $68.5 billion in revenue in 2019—45% of the total market that also includes PC and tablet gaming.
Source: Katie Jones
Process-driven marketing expert headlining field force management, loyalty solutions and all btl branding across MENA
As a marketing professional based out of never-sleeping Dubai for the last 23 years, I know what makes a brand memorable – and it’s not just advertising or discounts. We believe in custom-made below-the-line actions and solutions and we work with top MNCs and regional giants across MENA, engaging with our clients in programmes and processes that are industry-specific, technology-adaptive and just ahead of the curve.
Across our companies, our teams are quick, smart, up-to-date and qualified. That’s why we can think different and act special, ensuring RoI for our clients across our portfolio of services and cities.
We are lucky to be based out of Dubai. Standing in the cross-roads of East and West, this futuristic city is perfect for those who work and those who believe. We do both.
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