📍 SOCIETY IS MOVING FORWARD SO WHY ARE WE STANDING STILL ON GENDER?
📍 SOCIETY IS MOVING FORWARD SO WHY ARE WE STANDING STILL ON GENDER? In its global AdReaction study, Kantar showed that 82 percent of marketers believe they avoid gender stereotypes in their advertising, while 76 percent ..
👑 Content is King, but distribution is the Queen. Why do you need to invest in it with just BTL?
Given all the hype in the content marketing space, even high-quality content runs the risk of getting lost. This is where the real hero of content marketing - Content distribution steps in. Content distribution refers to ..
💡 WHY YOU NEED TO RECRUIT YOUR GITEX SHOPPER SALESFORCE WITH JUST BTL
Are you looking forward for GITEX Shopper 2020! GITEX Shopper 2020 has been announced – 3rd -7th November 2020, Sheikh Saeed Halls, Dubai World Trade Centre. GITEX Shopper the region’s largest & longest-running consumer electronics event with ..
📍 WHY YOU NEED TO PLAN YOUR CONTENT STRATEGY WITH JUST BTL
The role of content marketing should be to showcase thought leadership, build trust and engage. This calls for high quality content that addresses all their questions across the various stages of the buyer life cycle. This ..
🔔 WHY BRANDS NEED MORE CONTINUITY BETWEEN MARKETING, SALES AND CUSTOMER SERVICE
Why These Departments Must Start Working Together Consumers can tell when a company’s employees are not on the same page. They may get a different answer when they go online, talk to a sales person, and ..
💡 CLIENT OR PRODUCT: WHAT KIND OF CHANNEL MANAGER ARE YOU?
Most of us sit happily at our desks, convinced our professional world is going just right: clients are happy, team is happy, the bank manager is happy… But wait a second. Are they really happy ..
💰 HOW ARE DIGITAL PUBLISHERS APPROACHING MONETIZATION: 4 KEY TAKEAWAYS
When it comes to the digital publishing landscape, experimentation is the new norm. Launching native advertising, paywalls, and affiliate programs—media leaders are seeking ways to transform their engaged, loyal audiences into long-term sources of revenue. Seeking to counteract ..