📍 SOCIETY IS MOVING FORWARD SO WHY ARE WE STANDING STILL ON GENDER?
📍 SOCIETY IS MOVING FORWARD SO WHY ARE WE STANDING STILL ON GENDER? In its global AdReaction study, Kantar showed that 82 percent of marketers believe they avoid gender stereotypes in their advertising, while 76 percent ..
👑 Content is King, but distribution is the Queen. Why do you need to invest in it with just BTL?
Given all the hype in the content marketing space, even high-quality content runs the risk of getting lost. This is where the real hero of content marketing - Content distribution steps in. Content distribution refers to ..
📍 WHY YOU NEED TO PLAN YOUR CONTENT STRATEGY WITH JUST BTL
The role of content marketing should be to showcase thought leadership, build trust and engage. This calls for high quality content that addresses all their questions across the various stages of the buyer life cycle. This ..
💰 HOW ARE DIGITAL PUBLISHERS APPROACHING MONETIZATION: 4 KEY TAKEAWAYS
When it comes to the digital publishing landscape, experimentation is the new norm. Launching native advertising, paywalls, and affiliate programs—media leaders are seeking ways to transform their engaged, loyal audiences into long-term sources of revenue. Seeking to counteract ..