📢 Lead generation may be a business objective, but it’s just one step on the path to developing a relationship with customers.
💭 “For many customers the first interaction they have is via a sterile, lifeless lead gen ad that takes you to a prison landing page where you are forced to enter in your life’s information and you know you will get immediately called by an overbearing sales rep before you are ready to have that conversation.”
💰 We believe that audience cultivation should come before lead generation. If we’re cultivating an audience by building interest over time, leads will be the result.
Process-driven marketing expert headlining field force management, loyalty solutions and all btl branding across MENA
As a marketing professional based out of never-sleeping Dubai for the last 23 years, I know what makes a brand memorable – and it’s not just advertising or discounts. We believe in custom-made below-the-line actions and solutions and we work with top MNCs and regional giants across MENA, engaging with our clients in programmes and processes that are industry-specific, technology-adaptive and just ahead of the curve.
Across our companies, our teams are quick, smart, up-to-date and qualified. That’s why we can think different and act special, ensuring RoI for our clients across our portfolio of services and cities.
We are lucky to be based out of Dubai. Standing in the cross-roads of East and West, this futuristic city is perfect for those who work and those who believe. We do both.
- 💥 Marketing Investment and Revenue Impact April 20, 2021 10:06 am
- Marketing ROI April 17, 2021 1:28 pm
- 💥 It is critical to understand your Ideal Customer Profile April 17, 2021 1:23 pm
- 💥 Breaking Down the Economics of Coffee April 17, 2021 1:15 pm
- 👩 Mapped: The Top Female Founder in Each Country April 17, 2021 12:53 pm