FAQ
Frequently Asked Questions
What is Below-the-Line (BTL) marketing and how does it benefit my brand?
BTL marketing refers to targeted, direct promotion methods—such as field teams, promotions, events, loyalty programs, and digital campaigns—not mass media like TV or radio. Just BTL specializes in these tactics throughout the MENA region, offering personalized campaigns that drive deeper customer engagement, measurable ROI, and efficient brand growth.
How does BTL differ from traditional (ATL) marketing?
ATL (Above-the-Line) campaigns use mass media channels such as television and billboards to raise brand recognition. Our specialization is BTL, which combines tailored, one-on-one techniques like events, discounts, direct mail, and digital outreach to target specific client groups. This leads to more demonstrable results, deeper engagement, and, in many cases, higher profits.
Which industries and locations does Just BTL serve?
We serve clients throughout the MENA regions. Our experience covers areas such as IT (Logitech, Lenovo, Dell, Samsung), retail, luxury, FMCG, and hotel.
What is Field Force Management, and how can it help my business?
We serve clients throughout the MENA regions. Our experience covers areas such as IT (Logitech, Lenovo, Dell, Samsung), retail, luxury, FMCG, and hotel.
Can JustBTL assist with virtual events and digital activations?
Absolutely. In addition to physical events, we specialize in developing exciting digital activations and virtual events to broaden your brand’s reach and interaction opportunities online.
Do you handle corporate event management?
Yes, corporate event management is one of our main services, which includes everything from concept development and planning to execution and post-event analysis.
Do you offer corporate event and exhibition services?
Yes. From conferences and trade exhibitions to experiential activations and brand booths, we provide full-service event management, including venue selection, logistics, audiovisual, personnel, and creative strategy to create unique on-site brand experiences.
What insight services do you provide?
We provide mystery shopping and market research services to monitor service quality, customer experience, and operational compliance in the retail, hospitality, and other industries. These insights enable brands to improve field execution and strategy.
How does Just BTL manage its field teams and promoter activations?
We provide end-to-end promoter activation services, including recruitment, onboarding, training, deployment, real-time performance tracking, and reporting, to ensure that on-ground brand experiences are uniform and measurable across different locations.
What makes your loyalty and incentive programs successful?
We provide tailored loyalty programs for both B2B and B2C markets, combining strategy, user experience, reward systems, and unique data. These programs promote recurring engagement, demonstrable client retention, and business growth.
How can a loyalty program help my business retain customers?
A well-designed loyalty program drives repeat purchases by rewarding customers for their ongoing involvement. It aids in understanding client preferences, developing emotional ties to your brand, lowering churn, and converting loyal customers into brand ambassadors.
Can JustBTL provide trained employees for our in-store promotions?
Yes, we offer extensive promoter activation services, such as selecting, training, and managing experienced promoters who are tailored to your campaign’s goals and brand messaging.
What digital marketing services does JustBTL offer?
Our digital marketing services encompass a variety of tactics designed to improve your online visibility and performance, including Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising (PPC), Shopping Ads, YouTube Ads, Amazon Marketing, and Email Marketing.
What kind of Content Creation services does JustBTL offer?
JustBTL offers full content production services, such as copywriting for websites and campaigns, video scripts, social media content, blog articles, and other engaging multimedia assets tailored to your brand’s voice and marketing objectives.
How does JustBTL approach lead generation?
We take a systematic, data-driven approach to lead generation, using a variety of digital channels and strategies to find, attract, and convert potential consumers into qualified leads for your sales pipeline.
How do I start using Just BTL's services?
Book a free consultation at our Dubai office or online.
We’ll audit your present marketing activities.
Receive a customized proposal that includes service mix, timing, and KPIs.
Launch scalable campaigns that include continuous data-driven reporting and optimization.