We operate in an ever-progressing world. This has been further disrupted with the current COVID situation. In the face of that uncertainty, companies are tightening their marketing budgets. In such a scenario, how can you as a marketer make the case for content?
Here are four reasons how we at just BTL can do that for you.
1. Content provides ROI for longer periods of time:
Advertising provides short term results. The biggest mistake companies should avoid making with respect to content marketing ROI is taking a short-term view. There is a need to continue spends on advertising to receive value and offers minimal customer enablement. Whereas for content marketing you spend once and you can reap value for a longer period, helps build trust on the brand and doubles as a tool for sales enablement.
2. Demand for high-quality content is on a rise:
Businesses are facing new challenges- repurposing their solutions, digital engagement with clients, remote working etc. They are looking for quality content that can give them new perspectives, insights to address these challenges. As a B2H agency we help you identify these perspectives and deliver innovative engaging content.
3. Content marketing and digital to replace event marketing and paid advertising:
We are already witnessing a hold on physical events, conferences and paid media. Customers are taking a wait-and-watch approach on purchases across many sectors. This creates a good opportunity to focus long term and reallocate that budget towards content marketing, which can help showcase thought leadership and build trust in your brand. As stated above, the compounding returns of content means the investment you make now will keep delivering for you over time. We will help you deliver your msg to your customers!
4. Content drives virtual events:
With virtual events on a rise, leveraging research and survey reports, explainer videos, blogs on your social channels among others content assets can be translated into virtual events and create better engagement and impact with the target audience. Creating such well-rounded content can help generate better ROI for your events and virtual conferences.
Investing in a solid content strategy and marketing can help brands become thought leaders. This can help them capture more mind share & thereby better market share. Partnering with an expert such as just BTL can help companies achieve these results in the long run.
Process-driven marketing expert headlining field force management, loyalty solutions and all btl branding across MENA
As a marketing professional based out of never-sleeping Dubai for the last 23 years, I know what makes a brand memorable – and it’s not just advertising or discounts. We believe in custom-made below-the-line actions and solutions and we work with top MNCs and regional giants across MENA, engaging with our clients in programmes and processes that are industry-specific, technology-adaptive and just ahead of the curve.
Across our companies, our teams are quick, smart, up-to-date and qualified. That’s why we can think different and act special, ensuring RoI for our clients across our portfolio of services and cities.
We are lucky to be based out of Dubai. Standing in the cross-roads of East and West, this futuristic city is perfect for those who work and those who believe. We do both.
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