What is Promoter Management all about?
Promoting your products or services with the help of promoters is going to be challenging and complex due to the vast amount of options available and would be a sunk cost if not implemented effectively.
To let go of some complexities in managing promoters, you will first have to find promoters who are within your marketing budget, then make sure you get all the legal work done, and then oversee their activities so that they do not bring harm to your brand.
If executed carefully, promoters can connect with the customers and help create a pull demand for your product. Your customers will trust the promoters and the trust will transfer to your brand.
Promoter management services offer solutions for your business’s pain points such as shortlisting and hiring promoters, training them on a subject matter, and managing their performance and incentives. All of these can be outsourced so that you can concentrate more on the core business activities while the promoter agency provides expertise services around managing promoters.
The Reality of Promotions in the UAE
While Dubai is home to many leading business organizations, it is also home to many small to medium-sized startups. Being a small to medium-sized business it is already challenging, you also need to invest your effort in finding the promoters.
Recruitment of promoters is going to be difficult, researching and shortlisting influencers out of a long list, and reviewing many different topics in different languages. Finding the right promoter would be difficult without understanding the influencer’s follower base.
When recruiting the influencer, the business will also have to ensure that the business objectives and themes match with the influencer. Also, the influencer’s follower base should be aligned with the business’s target market. The influencers will need to understand the business needs and objectives to carry out promotional activities based on it, therefore training is required to make sure the promoter is up to speed on the products and the business.
After investing in the promoters, it is also another chore to keep up with their performance and to evaluate if the set targets are achieved. If the promotional efforts are inadequate, the return on investment would make hiring promoters a loss. Close monitoring needs to be carried out to cut and minimize the losses as soon as any indicators appear. Businesses may not have the effort to constantly communicate and follow up.
Managing promoters also requires constant communication and understanding to ensure no promotions go against the brand values and most importantly follow the legal framework. All promotional content will have to be checked as a compliance measure.
How Promoter Management Services Elevate Your Brand
Having a group of brand advocates assisting the business to expand brand recognition is amazing. Promoter Management services will assist your business to reach out to potential authentic promoters that go beyond the traditional channel of paid influencers.
A satisfied customer (who is also an influencer) will advocate the brand and the product. It is recommended to make note of the promoters who review your brand highly and create a good relationship with them, rewarding them with freebies and giving them early access to your product.
This is to be seen in the tech industry where many tech influencers in the channels such as ‘Linus Tech Tips’, ‘Gamers Nexus’, and ‘der8auer’ have good contacts with the top computer producers such as ‘Dell’, ‘ASUS’, ‘Nvidia’ pushing the pros of the new products.
Strong contacts also help businesses in product launches acting as a focus group to get first impressions before the product is with customers. Promoter management services can monitor and identify the best promoters for your brand. The business might not be able to keep up with all the content published by various influencers (given the amount influencers present and the frequency of promotional activities), but a promoter management agency keeps up to date with all promoters.
Such services can also monitor and evaluate all the promoters, and select authentic brand advocate promoters on behalf of you to maintain a close relationship. These services will also monitor the competitor’s actions to see if the business strategy is in line with the market.
Collaboration with authentic promoters will help the business to communicate a precise message about the organization. Especially the promoters who have a niche but specific following can communicate the businesses’ messages such as specific features of a product that caters to the selected audience.
For example, ‘crinacle’ is a tech YouTuber who reviews audio tech specifically for the audiophile customer base, crinacle has set his review videos to channel to ‘headphones.com’ an e-commerce site that has all the audiophile product reviews on the videos.
Promoter management services will professionally drill down the audience of the promoters and have the data ready to select when the business needs to do promotions, resulting in a faster and more efficient marketing execution.
Our services also have the expertise and understanding of the follower base’s cultural aspects and past experiences dealing with different follower bases. Not only that, we also have data and effective measures from other clients aligned with ROI data for the businesses to make decisions on. This way the businesses will have numerical backing and can minimize the sunk cost compared to the business managing their promoters.
Also, there will be a 3rd party monitoring and governing the promotional activities of the promoters. Businesses will have a responsible party in all activities regarding the promoters.
The Future of Promotions in the UAE
UAE’s marketing landscape is filled with content-driven marketing strategies. Companies in the market are spending more on creating content that is engaging with the customers, often investing more in filtering and pushing content to the target market.
Companies are also utilizing Artificial Intelligence (AI) to understand the customers better, by effectively evaluating the customer behavior data available. Using the processed data available to generate content strategies that customers find relatable to their lifestyle. In generating the marketing strategies businesses have a high tendency of utilizing influencers to push relatable content focusing on how the product resolves customer pain points.
Companies are now competing for the customer’s attention via different channels, promoters, and influencers that the customers are already interested in to create an efficient marketing channel. Getting a hold of the correct promoters would put your business ahead of the competition that utilizes this channel.
Wrapping Up
Having the correct promoters is an asset to the organization, enabling a direct channel to the target market. These services will streamline the process of having promoters while the business can focus on its core activities.
At just BTL we provide all necessary promoter management services which you can get onboard with to have a better understanding of how to utilize the promoters through the data available from our past promotions and experiences. KPI tracking and evaluating promoters will also be a part of streamlining the process. Overall it is clear that businesses having the backing of these services will help set off the risks and minimize the cost of in-housing influencer management.
Visit our website to learn more about our promoter services. Before registering with us, please don’t hesitate to contact us with any queries. We will be pleased to respond to your requests as soon as possible.
